Because it holds your baby in a natural position allowing healthy development.

Because physical contact with you, the parent, is the basis for healthy cognitive and social development.

Because it lulls your baby to sleep cuddled like in your loving arms

Because it protects your baby from cold and wind

Because it allows you to enjoy discrete breast-feeding wherever you are.

Because the stainless steel rings are easy to adjust and very secure.

Because it can be put on and taken off in seconds and is easy to wash.

Because it allows you to carry your baby with your hands free.

Because it lets you keep a correct physical posture distributing the baby's weight.